![]() ![]() ![]() Logo, as the foundation stone of every branding and visual identity has the important task of attracting the viewer attention. ![]() ![]() How to Use the Circle Technique in Logo Designįrom this brief intro explaining the importance of circle through science, history and art we can assume the big influence and importance of circle have in art and design. Partially because of the red color but mostly because of the circle shape. Explanations offered by psychologists were that the red circle on Luckies pack was an instant attraction to the human eye. After a second or two they were asked what brand they noticed first and a great majority answered 'Lucky Strike'. In one test, decades ago, where marketing experts collaborated with psychologists, a group of people were asked to take a quick look at the shelves filled with cigarette packs.
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